Our Team /
Tamar Krishnamurti

Tamar Krishnamurti, PhD



PhD, Behavioral Decision Research,
Carnegie Mellon University, 2010
MS, Social Psychology & Behavioral Decision Research,
Carnegie Mellon University, 2006
BS, Biological Anthropology,
Carnegie Mellon University, 2003
General Course, Cultural Anthropology,
The London School of Economics and Political Science, 2002

Tamar Krishnamurti, PhD, is an Assistant Professor in the Division of General Internal Medicine at the University of Pittsburgh. She completed her doctoral training in the Department of Social and Decision Sciences and a postdoctoral position in the Tepper School of Business and Department of Engineering and Public Policy at Carnegie Mellon University. Her research employs various methods to assist people, including vulnerable populations, in making more informed choices. Using qualitative and quantitative research methods, she analyzes decision making behaviors to design risk communications and technology-based interventions. Her current focus is on improving maternal health. Her research has been supported by the National Institutes of Health, the Pittsburgh Foundation, the Hillman Foundation, ICON, Plc., and USAID. Her work is disseminated broadly in peer-reviewed journals such as PNAS, Nature Climate Change, Applied Energy, JAMA Internal Medicine, and the Journal of Experimental Social Psychology.

Research Interests

Risk perception and communication, medical decision making, mHealth, and the design of effective communications, decision aids, and interventions for both domestic and international populations.


Krishnamurti, T., Davis, A. L., Wong-Parodi, G., Fischhoff, B., Sadovsky, Y., & Simhan, H. N. (2017). Development and Testing of the MyHealthyPregnancy App: A Behavioral Decision Research-Based Tool for Assessing and Communicating Pregnancy Risk. JMIR mHealth and uHealth,5(4). doi:10.2196/mhealth.7036

Krishnamurti, T., & Argo, N. (2016). A Patient-Centered Approach to Informed Consent. Medical Decision Making,36(6), 726-740. doi:10.1177/0272989×16636844

Wong-Parodi, G., Krishnamurti, T., Davis, A., Schwartz, D., & Fischhoff, B. (2016). A decision science approach for integrating social science in climate and energy solutions. Nature Climate Change,6(6), 563-569. doi:10.1038/nclimate2917

Krishnamurti, T., Woloshin, S., Schwartz, L. M., & Fischhoff, B. (2015). A Randomized Trial Testing US Food and Drug Administration “Breakthrough” Language. JAMA Internal Medicine,175(11), 1856. doi:10.1001/jamainternmed.2015.5355

Loewenstein, G., Krishnamurti, T., Kopsic, J., & Mcdonald, D. (2015). Does Increased Sexual Frequency Enhance Happiness? Journal of Economic Behavior & Organization,116, 206-218. doi:10.1016/j.jebo.2015.04.021

Morewedge, C. K., Krishnamurti, T., & Ariely, D. (2014). Focused on fairness: Alcohol intoxication increases the costly rejection of inequitable rewards. Journal of Experimental Social Psychology,50, 15-20. doi:10.1016/j.jesp.2013.08.006

Davis, A. L., & Krishnamurti, T. (2013). The problems and solutions of predicting participation in energy efficiency programs. Applied Energy,111, 277-287. doi:10.1016/j.apenergy.2013.04.088

Davis, A. L., Krishnamurti, T., Fischhoff, B., & Bruin, W. B. (2013). Setting a standard for electricity pilot studies. Energy Policy,62, 401-409. doi:10.1016/j.enpol.2013.07.093

Schwartz, D., Fischhoff, B., Krishnamurti, T., & Sowell, F. (2013). The Hawthorne effect and energy awareness. Proceedings of the National Academy of Sciences,110(38), 15242-15246. doi:10.1073/pnas.1301687110

Murtaugh, K. L., Krishnamurti, T., Davis, A. L., Reback, C. J., & Shoptaw, S. (2013). Spend today, clean tomorrow: Predicting methamphetamine abstinence in a randomized controlled trial. Health Psychology,32(9), 958-966. doi:10.1037/a0032922

Krishnamurti, T., Davis, A. L., Wong-Parodi, G., Wang, J., & Canfield, C. (2013). Creating an in-home display: Experimental evidence and guidelines for design. Applied Energy,108, 448-458. doi:10.1016/j.apenergy.2013.03.048

Krishnamurti, T., & Loewenstein, G. (2011). The Partner-Specific Sexual Liking and Sexual Wanting Scale: Psychometric Properties. Archives of Sexual Behavior,41(2), 467-476. doi:10.1007/s10508-011-9785-6

Krishnamurti, T., Schwartz, D., Davis, A., Fischhoff, B., Bruin, W. B., Lave, L., & Wang, J. (2012). Preparing for smart grid technologies: A behavioral decision research approach to understanding consumer expectations about smart meters. Energy Policy,41, 790-797. doi:10.1016/j.enpol.2011.11.047

Krishnamurti, T., Eggers, S. L., & Fischhoff, B. (2008). The impact of over-the-counter availability of “Plan B” on teens contraceptive decision making. Social Science & Medicine,67(4), 618-627. doi:10.1016/j.socscimed.2008.04.016

Eastwick, P. W., Finkel, E. J., Krishnamurti, T., & Loewenstein, G. (2008). Mispredicting distress following romantic breakup: Revealing the time course of the affective forecasting error. Journal of Experimental Social Psychology,44(3), 800-807. doi:10.1016/j.jesp.2007.07.001